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Capture-first home inventory
Magpie

Keep an eye on what's yours

Building a home inventory shouldn't feel like a second job. Snap a photo, scan a receipt, walk a room with your phone, or dictate a quick note — Magpie does the rest, and you end up with a record your insurer will actually take seriously.

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Coming soon on the App Store

The honest problem

Most households can't list what they own. After a break-in, a fire, or a flood, the burden of proof falls on you — and "I think we had a TV in the lounge" is not what gets a claim approved. Existing inventory apps want you to type for an hour. People stop after two items.

The Magpie approach

Lead with capture. A photo is enough to start an item. A receipt becomes line items. A 60-second room walkthrough surfaces a checklist of what's in there. AI fills in brand, model, replacement value as best it can — you correct anything before saving. The job becomes minutes, not weekends.

Built around how Australian households actually live

Practical features for the slow burn of getting a home properly catalogued.

Five ways to capture

Photo, receipt, video walkthrough, voice dictation, or a plain typed entry. Pick the one that suits the moment — Magpie routes every path through the same review screen so nothing gets saved by accident.

Insurance-ready by design

Replacement value, purchase date, serial numbers, condition, owner, room. Optional links to your insurance policy with automatic coverage-gap analysis. Per-item evidence: photos, receipts, manuals, warranties, walkthrough timestamps.

Multiple homes, one app

Primary home, holiday house, rental property, storage unit — each gets its own rooms, items, and value totals. Switch between them with one tap. Exports respect whichever home you're scoped to.

Room-by-room workflow

Each room shows progress, missing-evidence prompts, walkthrough age, and a starter checklist tailored to the room type. Chip away at one room a week and the whole house is done before you know it — without ever feeling like a chore.

Insurance-defensible PDF exports

One tap produces a polished inventory PDF with cover page, table of contents, per-room sections, and an evidence summary on every item (Captured: Photo · Receipt · Walkthrough, with dates). Email it to your insurer or save it with the rest of your records.

Personal notes and bequests

Add the story behind an item, or note who you'd like it to go to. "Grandma's tea service — for Ellie" reads as plain text on the PDF, ready to sit alongside your will. Not legal advice — but a record that helps the conversation.

Smart but quiet AI

Photo analysis identifies brands, models and rough replacement values. Receipts become line items. Walkthroughs surface a tidy checklist for each room. Magpie's AI suggests — it never auto-saves an item. You review every draft before it lands in your inventory.

Private by default

Your inventory data stays on your device. AI requests route through Hakea Labs' secure proxy in Sydney — Anthropic's Claude vision model processes only what you send, only for the time the request takes, and never trains on your content. No tracking, no advertising profiles, no data mining.

Sign in only when you need to

Browse, add items by hand, and explore the app without an account. Sign in with Apple is only requested the first time you use an AI feature — so your AI usage can be applied fairly against your plan's monthly allowance.

Common questions

The things people ask before they download.

What does Magpie do?

Magpie helps you build an insurance-ready home inventory by capturing items the way you naturally would — a photo, a receipt, a walk around the room. AI fills in the boring fields (brand, model, replacement value); you review and save. The result is a clear record of what you own, where it is, and what it's worth.

Who is it for?

Australian households who want a calm, sensible inventory of their belongings. Useful if you've ever started a contents-insurance form and given up halfway, or if you want a record your family can rely on if something happens to you.

How is it different from Sortly or Encircle?

Most inventory apps want you to type. Magpie wants you to point your camera. Five capture options — photo, receipt, video walkthrough, voice dictation, manual — all routed through one consistent review screen. It's built for the way people actually live, not for the way data-entry tools think they should.

What's the AI for?

Photo analysis identifies brands, models, and rough replacement values. Receipts become individual line items. Walkthroughs produce a tidy room checklist. Voice dictation becomes a structured draft. None of it auto-saves — you always see and edit the draft before committing.

Is my data safe?

Your inventory stays on your device. AI requests route through Hakea Labs' secure proxy in Sydney — Anthropic's Claude vision model receives only what you send, only for the duration of the call, and never trains on your content. No tracking, no advertising profiles, no data sold. Full detail in our Privacy Policy.

Why do I need to sign in?

Sign in with Apple is only requested the first time you use an AI feature. It lets us apply your plan's monthly capture allowance fairly across devices. You can use Magpie's manual entry, browsing, and editing features without signing in at all.

What does it cost?

Magpie will have a free tier with a monthly AI capture allowance, plus paid subscriptions for households that want more captures and the heavier features (video walkthroughs, insurance PDF export, AI-drafted sale listings). Manual entry stays unmetered on every plan. Final pricing is locked in just before launch — see the in-app paywall when you download for the current details.

Does it work offline?

Most of the app works offline — manual entry, browsing, editing, organising, viewing past captures, and reading exports. AI features (photo analysis, receipt parsing, walkthrough scanning, voice structuring) need a connection to reach the Sydney proxy.

Can I export my inventory?

Yes — PDF for insurers (cover, table of contents, per-room sections, photo evidence with timestamps), CSV for spreadsheets, and a full JSON backup if you want to migrate to another device. All exports respect whichever home you've scoped to.

Can I cancel a subscription?

Yes — through Apple's Manage Subscriptions at any time. No questions, no retention dance. Your inventory data stays on your device when you cancel; you just lose access to the paid features on your next renewal.

What about my insurance company?

Magpie isn't affiliated with any insurer. The PDF export is designed to be insurance-defensible — clear evidence per item, dated capture metadata, replacement values — but your insurer's specific requirements rule. We recommend you have a contents policy in place and treat Magpie as a way to document what you've already insured.

Is it on Android?

Not for now. Magpie is built natively for iPhone so the camera-first capture flows feel right. iPad is supported as a viewing and editing surface.

Ready to know what's yours?

Magpie is coming soon to the App Store. Designed for iPhone, with iPad support.

Coming soon on the App Store